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There is no doubt that the past couple of years have been entirely unprecedented for small businesses. The pandemic brought with it the most unpredictable economic change we have seen in recent years. Now, businesses have been permitted to reopen as we all adapt to our new normal, and people everywhere are questioning what the next year or so could look like. 
Of course, there are a lot of uncertainties when it comes to predicting what 2022 has in store for businesses moving forward. There remains a lot of uncertainty surrounding the economy but there is no getting around the fact that the recent boom in online shopping will have an impact, so an optimised website will be essential. There are other aspects to consider as well such as tax increases, algorithm updates, and changes in popular markets. 
This article is going to go into more detail about what 2022 will likely have in store for businesses and the relevance of website optimisation as a result. 

SEO Will Remain More Important than Ever 

Throughout the pandemic, there have been a lot of changes to our everyday lives, but one of the most significant for businesses has been the uptake in online shopping. As people were forced to stay home, they took to the internet as a means to carry out any and all purchases. Though shops have reopened, a lot of individuals have confirmed they will continue to shop online and as such, businesses should make increasing their online visibility an absolute priority. 
There are many different ways to do this such as digital ads, social media ads, and email campaigns; however, a free option that businesses will need to focus on is creating search engine optimised (SEO) content. This is very cost-effective given businesses are able to simply do this themselves and it works in the long term as a means to ensure they are continuously ranking highly on Google. 
This content can come in a variety of forms such as blog posts, product descriptions, and client testimonials. Your business would simply need to ensure when creating this content that it is using the right keywords that people are going to search when looking for an organisation that operates within your industry. 

Changes and Updates to the Google Algorithm 

There are likely to be more updates made to the Google algorithm in 2022 and as such your website’s copy and the content on your website will need to reflect them. This will naturally lead to an increase in competition in certain sectors, especially those where having an online presence has only recently become a necessity. The most important aspects will be: 
- Having high quality and high-value content that is relevant to your business and the search query that the client will genuinely take something away from 
- Keyword practices will remain just as relevant as ever 
- Be sure to provide a good user experience as this is paramount to organic search rankings 
- Focus on mobile optimisation as the importance of this is continuously growing 
- Utilise high-quality backlinks. 

The Decrease in Average Income 

Recently, the Government has announced that the UK will face its biggest tax rise since the 1970s as a means to fund social care and NHS spending. The way that this burden is being shared could result in significant consequences for the UK’s economic recovery. As a result of these increases in taxes, people all over the country are likely going to see a decrease in their household income and as such, they will be a lot more cautious with the way that they spend. A business's products and services will need to come across as incredibly high quality and something that consumers are going to be happy to spend their money on. 

Change in Market Success 

There are going to be some changes to the success of certain businesses thanks to differentiations in the economy as a result of the country coming out of lockdown. For instance, the trade industry has seen a very successful past 18 months due to people using the time at home to make some renovations. That being said, now the country has come out of lockdown, the trade industry may well suffer. The same can be said for the likes of technology companies and real estate. Organisations are going to need to keep an eye out for how their industry is fluctuating and whether or not they need to alter the way they do business as a result. 

Marketing Is Going to Need to Work Harder 

Due to the number of businesses that now operate online and have found sufficient means to optimise and promote their site so as many people see it as possible, they are going to need to ensure all their marketing works harder to stand out above the crowd. 
Firstly, businesses are going to need to make sure they are marketing themselves and drawing as much traffic to their website as possible. Digital marketing can take a variety of different forms such as on Google and social media. All of these will need to be capitalised on to ensure they are generating traffic. 
Next, businesses will need to make sure their website works quickly enough and is easy enough to use that people are not deterred from clicking it as soon as they enter. This means enlisting the help of an organisation such as It’seeze Web Design Watford – we’re proficient at designing and creating websites for any business of any size. As a professional web design company, we’ll take the time to understand you, your business, and your ethos before using all of that to put together a site that perfectly reflects your brand and is simple to navigate. Doing this will improve the number of people who stay on your site once they have visited. 
Not only this but our expert team here at It’seeze Web Design Watford also provide aftercare, so we are able to help you run your site even after it has been created. If you would like more details about how we can help your business grow, then do not hesitate to get in touch
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