Start-ups: Are one or two-page websites worthwhile?
Posted on 19th July 2023
We get regular enquiries for websites; some may ask for just one or two pages because the client feels they have little to say, or they just want an internet presence as a point of reference and show that the business is real, or the budget may be very tight (particularly when first starting out).
In short, one or two-page websites can be worthwhile, yet a word of caution, it does depend on the website's specific context and purpose.
There are some drawbacks, so let me cover those first of all which is based on research from a variety of sources.
Drawbacks of a one or two page website
Limited Content: One of the most significant disadvantages of a single or two-page website is the limited space for content. You may have a lot more information than you thought initially eg on products, or services to showcase. It can become challenging to fit everything on a single page in a user-friendly way, without the need for the visitor to scroll and scroll. And this in turn might lead to limiting the information on the page: a lack of in-depth information could precipitate reduced engagement with your audience.
SEO ( Search Engine Optimisation) Challenges: SEO can be more challenging with one or two-page websites. Multiple pages allow you to target a wider range of keywords and phrases, improving your chances of ranking higher in search engine results. With limited content, it becomes more difficult to optimise your site for relevant search queries.
User Experience: While one-page websites can be visually appealing and straightforward, they might not offer the best user experience for all visitors. Scrolling through extensive content on a single page can be tedious and overwhelming, especially for users on mobile devices.
Slower Load Times: If you have a significant amount of content, images, or multimedia on a one-page website, it can lead to longer loading times. Slow loading speeds can negatively impact user experience and SEO.
Lack of Focus: For businesses or projects with diverse offerings or multiple target audiences, a one or two-page website may struggle to maintain a clear and concise message. A multi-page site allows you to organise content logically and cater to specific user interests.
Navigation Difficulties: In larger websites, clear navigation is crucial for users to find what they need efficiently. One or two-page websites typically have minimal navigation options, making it challenging for users to jump directly to the desired section.
Google Analytics and Tracking: Tracking user behaviour and gathering insights from a one-page website can be more challenging than with a multi-page site. Understanding how users interact with different sections becomes less straightforward.
Brand Perception or Business reputation: Depending on your industry and target audience, a one or two-page website may not convey the level of professionalism and credibility that a larger, more comprehensive website can provide.
Scalability and Future Growth: If you envision your project or business expanding with more content and features in the future, a one or two-page website may not be sufficient in the long run. A more extensive site structure might be necessary to accommodate growth.
The arguments are on the flip side of the coin where one or two pages will suffice, really boils down to simplicity and focus.
One or two-page websites are excellent for projects or businesses that don't require a lot of content or have a straightforward message. They force you to distill your message to the most essential elements, which can be beneficial for a focused marketing campaign or a small portfolio. Of course, there is a knock-on benefit of ease of navigation: With only one or two pages, there is no complex navigation structure to confuse visitors. This can be particularly useful for temporary campaigns, event pages, or landing pages where you want users to take a specific action without getting distracted.
Mobile Friendliness: One or two-page websites are often more mobile-friendly as they eliminate the need for extensive navigation and reduce load times. In a mobile-first world, this can be a significant advantage.
Cost and Time Efficiency: Creating a one or two-page website is generally quicker and less expensive than developing a multi-page website. If you have a limited budget or a time-sensitive project, a simple site can be the way to go.
In conclusion, one or two-page websites can be beneficial for specific purposes and projects, but they come with inherent limitations. It's essential to carefully consider your content needs, user experience goals, and long-term scalability before deciding on the structure of your website. For more extensive and complex websites, a multi-page approach is often more suitable.
At Itseeze Watford as part of an initial conversation we will take the time to discuss what is appropriate in relation to your immediate needs, goals and budget. We welcome telephone conversations, online or face to face meetings to help those who are starting business and are in need for advice on the optimum size of website.
We cover the local area of Watford, Hemel Hempstead,and St Albans. Please contact us if you need any help.
Tagged as: Website design
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