What are the advantages of having a website? A question often asked
Posted on 24th March 2023
Perhaps a surprising question one may think, yet still asked on occassion. The following article summarises the benefits in a quick 5 minute read
The message in this article is that in today’s digital world, having a website is essential for any business or individual who wants to be taken seriously.
A professionally designed website provides the opportunity to build a level of:
Convenience for those searching the web for the type of services and products to find you
Credibility and that firstly you exist, and the website design and content demonstrate dependability and reliability
Professionalism and that you deliver
70- 80% of consumers/ businesses research online before taking action, particularly for businesses in the locality
If you want to sell stuff, according to Centre of Retail research, in the UK, online market share shot up from 10.6% (2012) to 26.5% (2022)
For businesses, a website is a 24/7 “salesperson” that can provide information and answer questions for potential customers in their own time. And for individuals, a website is a great way to showcase your work, build your online presence, and get your name out there. For some businesses, the website can be the ‘sales brochure’ of the business.
If you’re not convinced of the advantages of having a website, read on!
Increased Visibility: A website allows your business or personal brand to be visible online, making it easier for potential customers or followers to find you.
Greater Credibility: A well-designed, custom-built, and professional website can establish your business as a credible and trustworthy source in your industry. A business to be seriously considered by a potential client, doing their research
Improved Customer Service: With a website, you can provide important information about your business and services, as well as answer frequently asked questions, all without ever having to interact with customers directly.
Cost-Effective Marketing: Compared to traditional forms of advertising, a website is a cost-effective way to reach a larger audience and promote your brand. This can be done organically, through Browser surfing by clients and paid promotion through Ads. Activity can be designed to drive traffic to the website or specific parts dependant on the objectives of the activity.
Better Tracking and Analytics: With a website, you can track your traffic, analytics, and customer behaviour in real time, allowing you to make informed decisions about your business. Data can be analysed to provide insights on your market, which will help predict future actions people may take and you will be able to develop appropriate marketing strategies by type of client.
Enhanced Sales Potential: A website can increase your sales potential by providing an online store or booking system, making it easier for customers to purchase your products or services.
Competitive Advantage: Having a website can give you a competitive advantage in your industry and help you stand out from your competition.
Website no longer a luxury.........
In conclusion, a website is no longer a luxury, but a necessity in today’s digital world. It can benefit businesses and individuals alike and provide a level of convenience, credibility, and professionalism that can lead to greater success.
At Itseeze Watford .com, we have been designing websites for many years, and have developed a reputation for delivering affordable, beautiful websites designed to succeed. So, if you would like to understand more of the detail of what websites can do and have a no-obligation conversation, please call. I look forward to hearing from you.
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